THE ICONS "DECONSTRUCT RECONSTRUCT" 501

Every individual jean is deconstructed by hand and reconstructed here in Los Angeles. Each jean is washed by us to ensure it is like new.  Because each jean starts out as an authentic individual pair of vintage 501s, they are all a little different. No two pairs are alike. That is part of the inherent beauty of vintage denim and something we wanted to preserve. Each ICONS piece is hand stamped with our signature star print.

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jamie haller
These Are the Iconic Wardrobe Pieces You Need for Spring

There’s nothing quite like a great vintage score, stumbling on a gem in a flea market bin, maybe the perfect Perfecto sandwiched between bad polyblend dresses. Still, for those of us feeling stretched a hair thin between work and personal life, the marathon trawling entailed just isn’t in the cards. Enter Icons, a new, gender-neutral range of quintessentially cool pieces (Levi’s 501s, moto jackets, army surplus coats, et cetera) curated by Jamie Haller and Nick Friedberg of cult denim brand NSF. Launching exclusively with Barneys New York in April (with a preview tonight), the lineup is one that the Los Angeles–based duo have entertained for some time.

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jamie haller