The ICONS 'Deconstruct Reconstruct 501'  

The classic LEVIs 501 reimagined.  The leg has been slimmed out, the pockets reset & the inseam cut raw. Shadow detailing at the back pockets and an original outseam and inseam allow the authentic highlights of a well worn classic to live on in a more modern fit.

Every individual jean is deconstructed by hand and reconstructed here in Los Angeles. Each jean is washed by us to ensure it is like new.  Because each jean starts out as an authentic individual pair of vintage 501s, they are all a little different. No two pairs are alike. That is part of the inherent beauty of vintage denim and something we wanted to preserve. Each ICONS piece is hand stamped with our signature star print.

How we size:

We are sizing them P, S, M, L

If you wear a 24 or 25, order a P.

If you wear a 26 or 27, order a S.

If you wear a 27 and sometimes a 28, order a M.

If you wear a 28 and sometimes a 29 or 30, order a L.


These Jeans are meant to be worn slouchy and on the hips. They should feel relaxed but with a slimmer leg. If you are unsure about your size, ordering bigger is safer than ordering smaller.


jamie haller