There’s nothing quite like a great vintage score, stumbling on a gem in a flea market bin, maybe the perfect Perfecto sandwiched between bad polyblend dresses. Still, for those of us feeling stretched a hair thin between work and personal life, the marathon trawling entailed just isn’t in the cards. Enter Icons, a new, gender-neutral range of quintessentially cool pieces (Levi’s 501s, moto jackets, army surplus coats, et cetera) curated by Jamie Haller and Nick Friedberg of cult denim brand NSF. Launching exclusively with Barneys New York in April (with a preview tonight), the lineup is one that the Los Angeles–based duo have entertained for some time. Haller tells Vogue.com: “It’s something Nick and I have been talking about for years. We are both personally kind of obsessed with shopping vintage, and we’re always bringing our finds into the office and getting excited about them.” But it wasn’t until they stumbled upon a veritable unicorn of a vintage dealer in L.A. (“a gold mine of amazing vintage pieces in enough quantity that we could consider selling them wholesale,” that is) that that idea became a reality.
Outerwear is the emphasis for the offering—Sherpa-lined jackets, shearling denim numbers, a 10-button peacoat, Belgian army jacket, Swedish military coats—but Icons doesn’t skimp when it comes to other wardrobe essentials, either: see ’70s deadstock tees and those aforementioned dreamy 501s. Styles will range from roughly $195 to $595, and if you see a style you like, well, don’t sleep on it. “We’re offering something where we know that we can fill 50 pieces or 100 pieces,” Haller says. “And the people we’re selling to know that, and once it sells out, it’s off the line and something amazing will take its place.” Consider yourself warned.